When it comes to earning commissions from product launches in particular, not evergreen products that you happen to want to showcase, it can be tough to carve out any sales when you’re competing with other hungry affiliates who are all promoting on the same day at the exact same time.
It seems like those with the biggest lists and heavyweight reputations are able to take the lion’s share of sales, leaving newer affiliates and those with smaller lists to barely eke out a few small commissions – hardly making it worth their effort to promote.
But there is one strategy that puts everyone on a level playing field, and because many don’t know about it – or don’t take the time to implement it – you’ll have an increased ability to stake claim to more commissions and climb the leaderboard for cash prizes.
Below, you’ll find a 30-day plan of bite-sized tasks you can implement on your blog and on social media to make this approach work for you. You can use it week after week to promote the launches you feel are worthy for your subscribers.
Day 1: Make Sure Your Blog Is Filled with Relevant Niche Content
In order to get the full benefit of implementing a launch jacking strategy, you have to set yourself up for success as an affiliate with the vendors you plan to promote. Unless the vendor is already acquainted with you, then you will be an unknown affiliate and possibly have no known stats that they can check out ahead of time.
A launch jacking strategy requires you to have advanced access to certain information that will help you position yourself in the search engine results pages and elsewhere early on.
So if you are approaching a vendor as an unknown or inexperienced affiliate, you want to be able to refer to a flourishing blog in your communication with them so that they can see that you are serious and have expertise in the subject matter.
Not only will this sometimes sway their decision on whether or not to approve you as an affiliate if you are lacking proven stats on the platform that they are selling on, but it can also help you secure an advanced review copy of the product, which will help you with your launch jacking strategy.
If you don’t have time to create a massive amount of content, consider publishing some private label rights (PLR) articles on your blog to help beef up the quantity before they go take a look.
Make sure that you invest in well written PLR content that will represent you in a positive light. You can either publish the PLR as is or tweak it so that it has your personal insight added to it.
Day 2: Spend Time Analyzing the Buying Habits of Your Target Audience
As you make plans to embark on a launch jacking campaign, you want to begin analyzing the previous purchases of your target audience. If you have a record of sales or commissions, you can look at your own conversion rates to see what people were buying through your links.
But even if you have never sold or promoted a single item, you will be able to look at listings on third party platforms to see what has been sold recently in large numbers, and what the conversion rate looks like.
You can do this on sites like Warrior Plus, JVZoo, and ClickBank. You can also look at things like social media chatter and forum posts to see what the audience is buzzing about when it comes to digital download products.
Day 3: Conduct Some Launch Jacking Keyword Research
In order to effectively run your launch jacking promo, you will need to have some keywords on hand that will help you post to your blog in a way that elevates your content to the top of the SERPs (search engine results pages).
You can use keyword tools or look on other affiliates’ and vendors’ websites and social media accounts to see what keywords and tags or hashtags they are using in their product reviews for related products.
To find these, look for a similar product that has launched on one of the platforms and go to Google and type in the name of the product and the word review. You can go to some of the blogs that are positioned on page one and right click and select View Source.
Here, you will be able to find the keywords and tags that are used to help this particular blogger rank high in the SERPs. this will be beneficial in helping you map out your own content for upcoming launch jacking promos.
Day 4: Study the Upcoming Launch Calendars
In order to plan your first launch jacking campaign, you have to first know what is coming up for a launch in the near future. You don’t want to select anything that is launching days away.
The idea is for you to be able to publish your review content early enough for it to get indexed by search engine bots and ranked well early on. Try to find something at least two weeks, but preferably three weeks away.
If you have a blog that routinely gets indexed on a daily basis, then you may be able to get away with a shorter timeline. But you need to know how often Googlebots are visiting your site and plan for the longer term.
You can find launch calendars for digital info products on sites like Warrior Plus, JVZoo, and MunchEye. Some vendors are good about giving plenty of advanced notice on these sites, while others do it at the last minute.
Be aware that there are also some vendors who will plan to launch something weeks away, and then fail to complete the launch without removing the listing, which will leave you with nothing to promote. So you want to make sure that you are targeting the launches of productive and reliable vendors.
Day 5: Get Signed Up to Affiliate Lists of Those You Want to Promote
Another way that you can get notice about what types of launches are releasing is to sign up directly to the affiliate list of the vendors you know you’ll want to promote. Most successful vendors have separate lists for their buyers and for their affiliates.
You can also see if they have a Facebook page or group for their affiliate program, and begin networking with them on a personal level so that you stay informed before the masses.
Day 6: Choose Your First Upcoming Launch to Dominate
When you are looking at the various launches that will be released within the next three weeks, you want to take several different things into consideration before making your choice.
First, you need enough time to prepare your review content and bonus and give it time to rank in the search engines. So the date of release will be your first criteria. The second thing you want to consider, is the quality of the product that you will be promoting.
You may not know what the exact quality is yet, if you haven’t seen the product, but you can get an idea of whether or not a target audience will enjoy the product based on the reputation of the vendor.
If they are known for releasing top quality products, then that would be a safe bet. You want to make sure that the product you are considering is highly relevant to your target audience, whether those are your blog readers, email subscribers, or social media followers.
Another thing you want to consider is whether or not the product is going to be priced right for the consumers you are promoting it to. If your list is made up of a majority of newbies on a budget, then promoting a high ticket, advanced product will probably not succeed, even if you are launch jacking.
After you have considered everything that will benefit the customer, you want to look at your own perks. Is the vendor paying enough in commissions to make the launch jacking process worth it for you?
If you have two similar products that you are considering, and one is only paying 10% commissions on a low cost item, and another is paying 50% commissions, then you’ll want to choose the one that works in your favor.
Lastly, you want to see if the vendor has set up a contest with cash prizes that will provide another level of profits for you. Some people will have a contest listed, but the prize is simply bragging rights, so make sure you check out the fine print before selecting your product for this activity.
Day 7: Study the JV Page Carefully
On day seven, you want to make sure you go over the joint venture (JV) page with a fine tooth comb. Here, you will find many of the details that you will need in your upcoming launch jack review.
It should have everything from the exact date and time of the sale (from beginning to end) to a layout of the funnel so that you can see how the upgrades and downsells flow and what your commission is on each.
Keep this page bookmarked so that you can refer to it quickly and easily as you create your launch jacking content. You also want to go ahead and submit your request for approval to promote the product so that the vendor will have your links ready as soon as possible.
Day 8: Reach Out for a Complimentary Review Copy
Today, you will want to reach out to the vendor or their affiliate manager and request an official complementary review copy or advanced access to the course. Not every vendor is willing to go this route, so it’s important that you find out early on whether or not you will be able to see the product.
It is still possible to conduct a launch jacking campaign without an advanced review copy. The only difference is the level of details you will be able to provide, but it doesn’t vary too much, because you never want to give away what’s inside the course anyway.
You can still set up an official launch jacking review campaign, and then purchase the product yourself on day one of the launch and increase the details of the reviews that you have published on your blog.
When you approach the vendor asking for a review copy, keep in mind that many freebie seekers also hit them up for a free copy, with no plans to promote. Therefore, you may want to tell the vendor what your plans are, including the fact that you would like to prepare an in depth review ahead of time.
Some people are afraid of admitting that they are engaging in a launch jacking campaign. Any competent vendor will be appreciative of your advanced efforts because it means they will see a surge of sales that can put them on the best seller list and increase the number of affiliates who get onboard.
Day 9: Make a Decision About the Type of Review You’ll Create
There are three different types of promotions that you can use to make sales with a launch jacking campaign. You need to decide which of the three you want to pursue. The first one is a straight promo, where you are not reviewing the product, but simply letting others know about it.
This is a very surface level promotion that does not provide the buyer with any deep insight about the product. Still, you will see some sales if you are able to rank your posts well.
A real review will include your insight about what is included in the course, along with the quality of the information being provided. You can go over the pros and cons of what you find, and the benefit of owning this particular course.
Lastly, you can create the most in depth launch jacking campaign possible. A case study can be used as either a broad account of what you experienced, or as a private, in depth account where are you showcase what you did and what the results were to those who buy the product through your link.
You can refer to this in all of your upcoming blog posts as an exclusive bonus reserved for your buyers. This is not even something you have to do ahead of time period you can purchase the product on the day of the launch, and rip your case study out to your buyers over the course of several weeks.
Day 10: Create a Bonus for Your Launch Jacking Promo
If you aren’t using a case study as a bonus, then you will want to come up with some other type of bonus that you can use in your launch jacking promo. There are many people who will specifically search online for bonuses that are being released with the launch.
Your bonus can be anything that pairs well with the original product. For example, if you are promoting something for bloggers, then you can provide them with some niche private label rights content that they can use on their site.
If you are promoting a course that informs people about how to do something, you can also create a bonus that goes above and beyond and teaches them additional tips or something related to the original topic.
Day 11: Understand the Rules of Promotion Posts
Before you start promoting anyone or any product, you need to understand the rules of your affiliate review posts and promos. Usually, these rules are placed at the bottom of a joint venture page for affiliates, but many don’t see them and end up breaking the rules and having their affiliate approval revoked.
First of all, most vendors do not want you sending any spam from any traffic sources that could cause them problems. They also don’t want any kind of negative language used in the promotion of their products.
You’ll sometimes see affiliates use click bait headlines, such as, “Is (product name) a scam?” Or, they might say something like, “Don’t buy (product name) until you read this!”
These are the kinds of posts that many unknowing consumers will see and assume the worst of the vendor or product. They don’t know that it’s a specific keyword strategy, so it’s understandable that vendors don’t want you to engage in this behavior.
You want to make sure that if you do have to buy the product on launch day, you clear your cookies and don’t purchase through your own link. Many vendors will ban you as an affiliate if they see you doing that.
You also want to make sure you are not bribing people to buy through your link with things such as a cash rebate. It’s okay to offer a bonus that adds value to the purchase, but not a cash discount.
Day 12: Create a Teaser Post and Spread the Word
One of the first pieces of content you want to create as someone who is conducting a launch jacking campaign is a teaser post. This is something where you are simply giving your readers or followers a heads up that there is something on the horizon they are going to be very interested in.
You can let them know a few basic details, such as something the product will help them with. But don’t tell them everything, including the product name, because then they will begin searching for more information about it and may end up following another affiliate.
Once you have your teaser blog post published, you want to send a link out to both your email subscribers as well as placing it on all of your social networking profiles and groups that you operate online.
Day 13: Write a Generic Keyword Post for the Type of Product It Is
The second piece of strategic launch jacking content that you will create is one that capitalizes on a generic keyword or phrase. This will be something that the target audience will type in when they are searching for this type of product or course.
For example, they may go to Google and type in best page building tool. So you want to create a blog post about that keyword phrase, if that is the type of product that you are going to be promoting during this launch phase.
In this generic, strategic post, you do not want to name the product yet. You also don’t want to link out to any specific products. Instead, use the keyword phrase and some variations of it to help you rank high in the search engines and discuss things in a broad nature.
For example, you may cover things like what a page building tool it can be used for, who needs it for their online sites, the approximate price range of most page building tools, and so on.
You will not be sending links out to your list yet for this post and the ones in the immediate days following this. These posts are specifically for search engine bots to crawl and begin ranking for you.
Day 14: Write a Review Keyword Post for the Product
On the third day of your strategic content for the launch jacking process, you will write a review keyword post for this particular product that you will be promoting. This is usually no secret at this time because people will have started to hear a buzz about a big launch on the horizon.
You want to use the product name and the word review in your title and throughout the content, along with variations of that phrase, such as, a review of (product name). You still do not want to include your link just yet, but allow readers to get a little more insight about the fact that you will be thoroughly reviewing with the product in the coming days.
You can tell your readers who the vendor is, and what you know about previous products that they have launched in the past. Let them know why you are going to be conducting a review of the product when it releases.
Again, do not send this to your list or post it on social media just yet. As search engine bots crawl and index your content, it will be closer to the date of the real launch, if not during it, and your links will be live during that time.
Day 15: Write a Review Post for Who Would Benefit Most from the Product
On the fourth day of your content creation process for the upcoming launch jacking strategy, you want to create a review for the product based on who would benefit most from owning it.
With digital info products in particular, as well as tools, buyers often want to know if the product is a good investment for everyone, or just newbies or advanced marketers. It can be very frustrating for a consumer to purchase a product, only to find out everything in it is very basic and covers things they already know.
Likewise, it can be just as annoying for a newbie to purchase a digital course, and discover that the content inside is addressing information they are not yet familiar with, which is too advanced for their level of skill.
Make sure you are using the name of the product in this post, but do not include your affiliate link yet, because the launch will not be live. Again, do not share this post with your list or social contacts yet, that allow it to be crawled by Googlebots.
Day 16: Write a Review Post About What the Product Is
Your fifth day of content creation for your lunch jacking process is to write more about what this particular product is. You want to explain to your readers a little more than what normally goes into a sales page for many vendors.
With digital info products in particular, vendors will often choose some sort of snazzy product name that doesn’t tell the buyer anything about what it does or what it is. For example, if it is an AI program that creates content, it might be named AIMER stand for artificial intelligence marketing earnings revolution, or something equally ridiculous.
Likewise, the sales pages that your buyers will be landing on are often so vague that the buyer gets to the end of the page and is no more informed about what the product is than when they first landed there.
Sometimes, the JV page is more informative about what the product is than the actual sales page that consumers will be reading or watching. The only thing you want to be careful about with this particular review post is that you don’t give away any information that is actually part of the product or course.
Day 17: Write a Review Post About the Differences Between This Product and Others
On the sixth day of your content creation process for the launch jacking strategy, you will be writing a review post that talks about the differences between this particular product that is launching and other ones that are like it in the marketplace.
For example, you may have seen dozens of puzzle creation tools being launched on sites like Warrior Plus. Each time one is launched, even if it is by the same vendor, you need to take time to pit the new one against others that are on the marketplace and tell what makes it better than the others.
Day 18: Write a FAQ Post About the Product
On the seventh day of your content creation for your launch jacking campaign, you want to create a FAQ (frequently asked questions) review post that answers any and all potential questions or concerns people would have about the product.
For example, one time the most common questions consumers like to know about digital courses is whether or not they will need to spend more money on tools to implement the strategies that are being taught in the course.
Sometimes, vendors will give the information in the front end, and make it apparent in the upgrade offer that the strategy will not work unless the buyer also purchases the upgrade.
Day 19: Write a Post for Tips on Using or Getting the Most Out of the Product
On the eighth day of the content creation process, you want to create a very helpful post as part of your review campaign that provides additional tips or information about how the consumer can get the most out of their purchase.
For example, if the vendor has a string of upgrades, such as five to six offers, then you might explain to your readers which ones you think are most viable and helpful. Or, you can discuss a tip specifically about the front end product.
For example, if you are promoting a plugin that automatically builds review pages for niche blogs, then you might offer an additional tip about adding more content into each page that is created so that it’s not so thin and will rank better.
Day 20: Write a Review of Your Experiences with the Product
On the ninth day of your review process, you want to create content that shares your own experience with the product. This does not have to be an in depth case study, but just and opinion generated piece of content that lets people know whether or not you feel it is a worthy purchase.
This will only work if you have received an advanced review copy. If you have not been approved for an advanced review copy, but you have purchased products from the same vendor before and enjoyed them, then you can make this post about that previous experience and what you hope to find in the new product.
Day 21: Create a Similar Review Series for YouTube
Once you have your text based content written and uploaded to your blog so that it can begin being indexed by search engines, you want to work on creating a similar review series for your YouTube channel.
Some marketers are comfortable being on camera and discussing products in this manner. But if you are not comfortable with that, you can create a slide presentation using a free tool such as Canva end use a screen capturing tool to record yourself talking about it as a narration to the slides.
For screen capturing, you can either use a tool like Camtasia – or, use a freeware version like CamStudio. Make sure you edit it so that it is polished and professional before you upload it to your channel.
Day 22: Embed the Videos with Your Text Reviews
Today, you are going to capture the embed code for each of your review videos and embed them on the corresponding text post that you uploaded to your blog. You can place these in the beginning, middle, or end of your post.
This will help your human visitors who arrive on your site and have a preference of one of the two media formats. If you have time and want to go above and beyond, you can even extract the video and upload it as a podcast that you embed on the blog as well.
Day 23: Plan Your Emails Based on the Contest(s)
If the product that you are promoting is hosting a contest (or multiple contests within the launch), then you will want to plan your emails according to the timeline of when you would win the most prize money.
For example, a vendor may only have one specific overall contest based on the volume of sales or the total revenue. If you are involved in a revenue based contest, then you will want to push the upgrades heavily in your promotions, since those are usually priced higher than the front end.
Or, they may have an opening contest where the first 24 hours determine the winner. They might have periodic surprise contests sprinkled throughout, and a contest for the final 24 to 48 hours so that they can see a big push in sales before their launch ends.
You can strategically plan when you send out specific mailers based on how hard you want to promote the product according to the contest timelines. You definitely want to include a strong call to action and a sense of urgency in certain emails, such as the final 24 hours.
Day 24: Create a Set of Social Media Posts with Images
Today, you want to go ahead and create a set of social media images that you can use in the posts that you place on sites like Facebook, Instagram, Pinterest, and more. You can also whip up a short text based posts to go along with it, if applicable.
You can schedule these to go live on the day of the launch, or upload them manually. make sure you include the link to the product as well as any and all hashtags or keywords that will help your post get found by interested consumers.
Day 25: Launch Day To Do Tasks
On launch day, you want to be up and ready before the launch actually goes live. About an hour beforehand, you will want to go in and add your affiliate links to the blog posts and videos that you have already uploaded for Googlebots to begin indexing.
Now that they have had time to get indexed and rank well in the SERPs, having a live link is imperative because when the launch goes live, people will begin using search engines to find out more information before they spend money.
This is when they will find your high ranking blog posts and videos, find out about your bonuses and in depth reviews, and purchase through your link. You want to make sure you queue up your emails for your subscribers and share the social images and posts at lunchtime if you are doing it manually.
Day 26: Play Up the Bonus Offer in a Follow-Up Email and Promo
If you have created or are going to offer a bonus to those who buy through your link, you want to play up this slant heavily in all of your communications. Many consumers will buy through your link specifically because you are offering a bonus and someone else is not.
There are a few people who will be loyal to a marketer based on the value that they provide, regardless of whether or not they have created a bonus. But with human nature, most well find the person with the best bonus to buy from.
Day 27: Promote the Upgrade Offer(s) Heavily
Another thing you want to do is promote the upgrade offers in your emails and posts. Even if it is not tide into the contest prize money, it’s important that you urge your readers to consider the upgrades, assuming they are worthy of the investment.
Some people claim to hate one time offer upgrades, but the fact is, it is a chance for consumers to get a big discount on something relevant to what they just purchased, so it’s a win-win for everyone.
If you want to, you can introduce a new bonus for the various levels of upgrades. For example, you might offer a bonus of a 5-page report if they buy the front end through your link.
If they buy the first upgrade offer, you might offer access to an in depth case study that you have created. If they buy a higher ticket upgrade offer, such as coaching, then you might offer something bigger, such as a custom item or access to a membership.
Day 28: Send Out an Urgent End of Sale Reminder
Regardless of whether or not the contest is based on a final 24 hours push. You want to send out an urgent reminder whenever the sale is drawing to a close. There are many subscribers and followers who will initially read your review and make a mental note to buy it later that day or in a few days.
Having the reminder and the urgency is beneficial for those who don’t want to miss out on the purchase of the product, along with the discount that they will be getting with launch pricing.
Day 29: Select the Next Product You Plan to Launch Jack
As the launch jacking process is winding down, and you are collecting your commissions and prize money, you want to immediately begin planning the next launch jacking promo that you will be doing.
Take a look at the launch calendars and see how products have been promoting recently with your target audience. You want to keep an eye on your email inbox for any concerns or questions your buyers had so that you can tweak and perfect your launch jacking process each and every time.
Day 30: Publish a Teaser About Your Next Launch Jacking Promo
To keep up with the momentum and excitement, you want to immediately publish the next teaser about whatever launch you have chosen to cover in the coming weeks. Be sure to send this out to your new and existing email subscribers and get to work on the content and research that you will need to carry out to succeed with the next launch.
One of the biggest perks to mastering the launch jacking process is that vendors will begin to sit up and take notice of your ability to dominate their launches and win prizes.
This will turn into additional opportunities where vendors are having their affiliate managers contact you ahead of time to see if you will promote their product. They will automatically hand over an advanced review copy, and may provide you with additional perks such as a bump in commission and a spot for an ad on their download page.